Bachelor of Business (Marketing)

CRICOS Course Code: 072491B

Course Overview

The Bachelor of Business (Marketing) aims to produce graduates who have a thorough knowledge of business and marketing principles and practices.

In the first year, students will be introduced to the fundamentals of current business trends and practices. In the second and third year, students will develop their knowledge base to include vital marketing practices applicable to Australian and international contexts.

Students will study marketing theories and models, learn how to analyse marketing opportunities, and how to develop a strategic marketing plan that will lead to meeting the overall business objectives of the organisation.

Upon graduation, graduates will have gained the skills and knowledge to identify marketing opportunities, generate new ideas, undertake market research and analysis, and confidently apply their knowledge and skills in marketing positions within domestic or internationally focused businesses.

The estimated annual enrolment into the Bachelor of Business (Marketing) is 100 students.


On successful completion of the course, students are awarded the Bachelor of Business (Marketing). The course meets the Australian Qualifications Framework specifications for a Level 7 bachelor degree.

Advanced Standing

Students may be able to shorten the length of the course through qualifications obtained from other formal studies or work experience. AQF Qualifications and Statements of Attainment issued by other education providers are recognised by Cambridge International College. Students who wish to apply for Advanced Standing should contact the College for information on eligibility.

Course Structure
To meet the requirements for Graduation, all students must complete 24 units.

First YearSecond YearThird Year
Six (6) Core units:
BBMM101 Introduction to Management
BBMK201 Marketing Principles
BBAC101 Accounting Principles OR BBAC100 Finance Fundamentals
BBAC201 Business Statistics
BBAC202 Economic Principles
BBAL201 Business Law

Up to four (4) Elective units:

Five (5) Core units:
BBMK302 Market Research
BBMK402 Consumer Behaviour
BBMK303 Digital Marketing and Social Media
BBMM305 Business, Society & Ethics

Up to five (5) Elective units:

Five (5) Core units:
BBMK501 Market Strategy & Planning
BBMK605 Advertising
BBMK504 Brand Management
BBMK502 International Marketing
BBMK601 Services Marketing

Three (3) Elective units:


The types of assessment permitted at CIC may include the following:

  • Closed or Open-book examinations
  • Written essays, case studies or business reports/proposals or projects
  • Oral presentations or oral examinations
  • Multiple choice or true/false tests, quizzes or examinations
  • Peer assessment & group based work
  • Industry based assessments

Other types of assessment may be allowed at CIC following approval by the Executive Dean.

Please refer to our Assessment Policy for further information.

Career Opportunities

Students who successfully complete the Bachelor of Business (Marketing) can apply to study a number of post-graduate qualifications in Australia and abroad.

Opportunities for Further Study

Students who successfully complete the Bachelor of Business (Marketing) can apply to study a number of post-graduate qualifications in Australia and abroad.

Course Structure

The Bachelor of Business (Marketing) is a 3-year course, delivered over twelve six-week terms (the equivalent of six semesters) on a full time basis. There are four intakes per year, in March, May, August and October.

Lifelong Learning

Students gain key skills and significant experience in collaborative learning, and gain theoretical knowledge in the underpinnings of business. They also gain key skills in research, using both online and library materials. All of these factors will help graduates of the Bachelor of Business (Marketing) to be lifelong learners.

Professional & Community Engagement

Business professionals will be invited as guest speakers to speak at various lectures. Guest speakers add value in the practical aspect of the course work which is particularly important. These speakers will also assist students understand future management responsibilities.

Industry Relevant Material

The applied components of the course incorporate material that is specifically relevant for the business management industry. In the laboratories, students gain experience with business planning, analysis and statistical packages; they also gain experience with other computer packages such as MS Excel. The course will emphasise a creative and innovative approach to Business education as the key to competitiveness in a dynamic and global economy. It is intended that the course would consist of a combination of both domestic and international students. Students should gain benefits from a broad range of cultural diversity and life experiences of their fellow students

Graduate Attribute

Technical capabilities and skills
Innovative and entrepreneurial thinking
Communication and self management skills
Research and information literacy
Problem solving skills
Ability to interact effectively within a group environment
Demonstration of ethical and professional standards

Career Opportunities

Upon successful completion of the Bachelor of Business (Marketing) students will have gained the skills and knowledge to work in a marketing and/or business orientated role within internationally or domestically focused organisations.

Please refer to Fees, charges and refunds

Key Facts


Bachelor of Business (Marketing)



CRICOS Course Duration

156 Weeks

Entry Requirements

Click here for Admission Requirements
Academic – completion of year 12 or equivalent(minimum ATAR of 50 or equivalent)English – IELTS (Academic 6.0 or equivalent)

2017 Enrolment Start Dates

9 January
14 March
29 May
14 August
23 October

2017 Term/Class Start Dates

16 January
27 March
5 June
21 August
30 October
*Orientation day will be held in the week prior to Term start

Course Delivery Weeks

12 x 6-week Terms


Please refer to Fees, Charges and Refunds

Accreditation Status

Accredited, renewal date 01/11/2019


Melbourne campus

Find out more

+61 (0) 3 9663 4933

Related Courses

Bachelor of Business – Accounting
Bachelor of Business – Management