The Bachelor of Business (Marketing) aims to produce graduates who have a thorough knowledge of business and marketing principles and practices.
In the first year, students will be introduced to the fundamentals of current business trends and practices. In the second and third year, students will develop their knowledge base to include vital marketing practices applicable to Australian and international contexts.
Students will study marketing theories and models, learn how to analyse marketing opportunities, and how to develop a strategic marketing plan that will lead to meeting the overall business objectives of the organisation.
Upon graduation, graduates will have gained the skills and knowledge to identify marketing opportunities, generate new ideas, undertake market research and analysis, and confidently apply their knowledge and skills in marketing positions within domestic or internationally focused businesses.
The estimated annual enrolment into the Bachelor of Business (Marketing) is 100 students.
On successful completion of the course, students are awarded the Bachelor of Business (Marketing). The course meets the Australian Qualifications Framework specifications for a Level 7 bachelor degree.
Students may be able to shorten the length of the course through qualifications obtained from other formal studies or work experience. AQF Qualifications and Statements of Attainment issued by other education providers are recognised by Cambridge International College. Students who wish to apply for Advanced Standing should contact the College for information on eligibility.
Professional & Community Engagement
Business professionals will be invited as guest speakers to speak at various lectures. Guest speakers add value in the practical aspect of the course work which is particularly important. These speakers will also assist students understand future management responsibilities.
Industry Relevant Material
The applied components of the course incorporate material that is specifically relevant for the business management industry. In the laboratories, students gain experience with business planning, analysis and statistical packages; they also gain experience with other computer packages such as MS Excel. The course will emphasise a creative and innovative approach to Business education as the key to competitiveness in a dynamic and global economy.
Students gain key skills and significant experience in collaborative learning, and gain theoretical knowledge in the underpinnings of business. They also gain key skills in research, using both online and library materials. All of these factors will help graduates of the Bachelor of Business (Marketing) to be lifelong learners.
Mode of Delivery
The course is offered on a full-time basis. Delivery of the course is on-campus. Units are delivered in a lecture and tutorial format.
The Bachelor of Business (Marketing) is a three year course, delivered over twelve six-week terms (the equivalent of six semesters) on a full-time basis. There are five intakes per year, in January, March, May, August and October.
To meet the requirements for graduation, all students must complete 24 units.
Up to four elective units:
Up to five elective units:
Three elective units:
The types of assessment permitted at CIC may include the following:
- Closed or open-book examinations
- Written essays, case studies or business reports/proposals or projects
- Oral presentations or oral examinations
- Multiple choice or true/false tests, quizzes or examinations
- Peer assessment & group based work
- Industry based assessments.
Other types of assessment may be allowed at CIC following approval by the Deputy Dean.
Please refer to our Assessment Policy for further information.
Upon successful completion of the Bachelor of Business (Marketing) students will have gained the skills and knowledge to work in a marketing and/or business orientated role within internationally or domestically focused organisations.
Opportunities for Further Study
Students who successfully complete the Bachelor of Business (Marketing) can apply to study a number of postgraduate qualifications in Australia and abroad.
|Technical capabilities and skills|
|Innovative and entrepreneurial thinking|
|Communication and self management skills|
|Research and information literacy|
|Problem solving skills|
|Ability to interact effectively within a group environment|
|Demonstration of ethical and professional standards|
Please refer to Fees, charges and refunds